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A Cross-cultural Comparison of Food Advertising Appeals in Collectivistic and Individualistic Cultures
- Authors
- 한상필
- Issue Date
- Aug-2017
- Publisher
- Institute of Advanced Scientific Research
- Citation
- Journal of Advanced Research in Dynamical and Control Systems, v.9, no.special issue, pp 537 - 542
- Pages
- 6
- Indexed
- FOREIGN
- Journal Title
- Journal of Advanced Research in Dynamical and Control Systems
- Volume
- 9
- Number
- special issue
- Start Page
- 537
- End Page
- 542
- ISSN
- 1943023X
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