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A Cross-cultural Comparison of Food Advertising Appeals in Collectivistic and Individualistic Cultures
- Authors
- 한상필
- Issue Date
- Aug-2017
- Publisher
- Institute of Advanced Scientific Research
- Citation
- Journal of Advanced Research in Dynamical and Control Systems, v.9, no.special issue, pp.537 - 542
- Indexed
- OTHER
- Volume
- 9
- Number
- special issue
- Start Page
- 537
- End Page
- 542
- ISSN
- 1943023X
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)