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Predictors of Electronic Word-of-Mouth Behavior on Social Networking Sites in the United States ans Korea: Cultural and Social Relationship Variables.
- Authors
- 이경렬
- Issue Date
- 20170707
- Place
- Tokyo, Japan
- Conference Name
- 2017 American Academy of Advertising Global Conference in conjunction with Waseda University
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)