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THE MODERATING ROLES OF SCANDALIZED BRAND’S RELATIVE MARKET POSITION AND THE COMPETING BRAND’S CONSUMER LOYALTY IN SPILLOVER OF BRAND SCANDAL
- Authors
- 김준용
- Issue Date
- 25-May-2017
- Place
- Groningen, Netherlands
- Conference Name
- 2017 EMAC Conference EMAC GAMMA Joint Symposium
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Related Researcher
- Kim, Junyong
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)