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GOING GREEN OR NOT?: IT’S A MATTER OF HOW TO FRAME PRICE PREMIUMS AND MONETARY SAVINGS OF ECO-FRIENDLY PRODUCTS AND CUSTOMERS’ ENVIRONMENTAL CONCERNS
- Authors
- 김준용
- Issue Date
- 25-May-2017
- Place
- Groningen, Netherlands
- Conference Name
- 2017 EMAC Conference EMAC GAMMA Joint Symposium
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Related Researcher
- Kim, Junyong
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)