ScholarWorks@Hanyang University ERICA Campus: Journal : Journal of Consumer Behaviour

Journal of Consumer Behaviour

Journal Title

Journal of Consumer Behaviour

ISSN

P 1472-0817

Publisher

Henry Stewart Publications

Listed on(Coverage)

JCR	2012-2019
SJR	2010-2019
CiteScore	2011-2019
CC	2016-2021
SSCI	2012-2021
SCOPUS	2017-2020

Active

Active
based on the information
- SCOPUS:2020-10

Country

Article List

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SSCISCOPUS

Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self-presence, and psychological dynamics Go to Link

Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji Hye; Jung, Yumi

ArticleIssue Date2024CitationJournal of Consumer Behaviour, v.24, no.1, pp 1 - 14PublisherHenry Stewart Publications

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