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KCI
스토리텔링 광고의 메시지 구성요소인 관련성, 진실성, 명확성과 제품 관여도가 광고 효과에 미치는 영향에 대한 연구
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정차숙;
한상필
; 안보섭
Article
Issue Date
2013
Citation
광고학연구, v.24, no.6, pp.7 - 41
Publisher
한국광고학회
KCI
광고주의 그린신뢰도, 제품의 친환경 속성 중요도 지각, 친환경 주장유형이 그린광고효과에 미치는 영향에 관한 연구
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김미정;
한상필
; 안보섭
Article
Issue Date
2014
Citation
광고학연구, v.25, no.6, pp.219 - 249
Publisher
한국광고학회
KCI
인터넷 배너 광고의 노출효과에 관한 연구:영화 업종의 실 집행 캠페인
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한상필
; 김병조; 김동현; 김수범; 이지선
Article
Issue Date
2012
Citation
광고학연구, v.23, no.7, pp.155 - 171
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한국광고학회
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