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구장 명칭권 스폰서 브랜드 개성과 도시 브랜드 개성의 일치효과 : 프로축 구 K리그 시‧도민 구단을 중심으로
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김재민;
이형석
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Issue Date
2019
Citation
광고학연구, v.30, no.6, pp.65 - 92
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한국광고학회
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Lee, Hyung Seok
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