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KCI
텔레비전 광고의 업종별 이월효과 측정모형 비교 연구
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주대홍;
이병관
;
한상필
Article
Issue Date
2008
Citation
광고학연구, v.19, no.1, pp.157 - 175
Publisher
한국광고학회
KCI
방송광고 이월효과에 대한 실증적 연구
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한상필
; 주대홍; 정차숙
Article
Issue Date
2006
Citation
광고학연구, v.17, no.5, pp.155 - 166
Publisher
한국광고학회
1
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Author
Han, Sang pil
2
주대홍
2
Lee, Byoung kwan
1
정차숙
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Subject
advertising effects
2
carry-over rate
2
advertising effects model
1
Carry-over effects
1
carry-over effects
1
koyck model
1
unaided reacall
1
광고효과모형
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비보조 상기율
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이월 효과
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