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Influence of the Host and the Ethnic Media Use on Acculturation Forms - A Latent Variable MANCOVA by SEM -

Authors
오현숙오미영
Issue Date
2013
Publisher
한국자료분석학회
Keywords
acculturation; media; latent variable MANCOVA; structural equation model.
Citation
Journal of The Korean Data Analysis Society, v.15, no.6, pp.2899 - 2910
Journal Title
Journal of The Korean Data Analysis Society
Volume
15
Number
6
Start Page
2899
End Page
2910
URI
https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/15170
ISSN
1229-2354
Abstract
The present study investigated the influence of the combination of the host and the ethnic media use on Berry's four forms of acculturation; marginalization, separation, assimilation, and integration (Berry, 1992, 1997). Additionally, it was examined that the impact of the acculturation forms on satisfaction and success in the new society. Frequent use of the host media contents only prevented separation and boosted assimilation or integration in the new society. On the contrary, frequent use of the ethnic media contents only forced separation from the new society. Frequent use of both media contents derived assimilation into the host society. Subsequently, marginalization had a negative impact on success but assimilation affected success positively in the new society. Integration had a positive impact not only on success but also on satisfaction. Investigating indirect effects of media use to success and satisfaction, frequent use of the host media contents only was the best for successful and satisfactory immigrant's life in the new society. For statistical analysis, latent variable MANCOVA model and regression model were used simultaneously in a structural equation modeling (SEM) by modifying the method suggested by Bagozzi, Yi (1989).
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사회과학대학 > 미디어커뮤니케이션학과 > 1. Journal Articles
사회과학대학 > 응용통계학과 > 1. Journal Articles

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