A Study on corporate culture of BYDA Study on corporate culture of BYD
- Other Titles
- A Study on corporate culture of BYD
- Authors
- Xian-Fa Shang; 최명철
- Issue Date
- Mar-2020
- Publisher
- 국제문화기술진흥원
- Keywords
- BYD; Corporate culture; Corporate development process; Human resources
- Citation
- The International Journal of Advanced Culture Technology, v.8, no.1, pp.135 - 140
- Journal Title
- The International Journal of Advanced Culture Technology
- Volume
- 8
- Number
- 1
- Start Page
- 135
- End Page
- 140
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/26191
- ISSN
- 2288-7202
- Abstract
- The main battlefield of ‘made in China 2025’ proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle.
BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc.
This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.
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