스포츠센터 내 퍼스널 트레이너 고객만족 및 운동지속관계

Abstract

The purpose of this study was to identify the relationship between trainer customer satisfaction and athletic continuity in the sports center. Subject to the study are members of the sports center located in Seoul, who regularly use the 2017 health club and set up a population for those who receive personal training at least once a week. In this study, we collected 300 distributed questionnaires and used 233 copies for data analysis, excluding 67 data that were not finally answered or duplicated. First, there were significant differences in customer satisfaction according to demographic characte ristics in part, high psychological and environmental satisfaction, and also high psychological, environmental, educational, social and physical satisfaction, which are the lower factors of participation satisfaction in frequency of participation Second, in part, there was a big difference in the duration of the exercise, and the duration of the exercise was high depending on the frequency of the trainer participation and the duration of the exercise, which was a subpar of the level of participation. Third, the trainer's customer satisfaction and the persistence of the exercise were found to be statistically and continuously correlated. Fourth, customer satisfaction was found to have a significant impact on movement, followed by environmental satisfaction and social satisfaction among the sub-factors of customer satisfaction.