유니크 베뉴 개념에 대한 체계적 고찰

Abstract

Purpose – This study aims to systemically organize the definition, concept, and classifications of unique venue. Design, data, and methodology –In this study, we analyze the domestic and international literature review on unique venue and the current government-level website. Result – As a result, we could see that the meaning of the unique venue used in the MICE industry was similarly used, but there was no universal definition and the terms were used differently as unique venue, unusual venue, and special venue. This is believed to be due to the different industrial and cultural environments of countries and cities. Currently, unique venue of the meeting and events in the domestic and overseas MICE industries, is of great interest and also, each country continues to make efforts to develop unique venues. It has three characteristics: publicity, space characteristics and profitability. Conclusions – It is meaningful that this study was able to understand the definition and concept of the unique venue from an academic point of view and to grasp the current status. It is expected to present policy implications to broaden understanding of unique venue academically and to be used to develop and select unique venue locally in the future.