Consumer Perceptions of Green Restaurants: The Halo Effects of Green Practices그린 레스토랑에 대한 소비자인식: 그린활동의 후광효과
- Other Titles
- 그린 레스토랑에 대한 소비자인식: 그린활동의 후광효과
- Authors
- 박은혜; 김우혁
- Issue Date
- Jun-2020
- Publisher
- (사)한국관광레저학회
- Keywords
- Green Practice; Halo Effects User-generated Content; Big Data; 그린활동; 후광효과; 사용자생성콘텐츠; 빅데이터
- Citation
- 관광레저연구, v.32, no.6, pp.233 - 255
- Journal Title
- 관광레저연구
- Volume
- 32
- Number
- 6
- Start Page
- 233
- End Page
- 255
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80029
- DOI
- 10.31336/JTLR.2020.6.32.6.233
- ISSN
- 1229-0424
- Abstract
- Although green practices are considered distinguished green restaurants from others, customers’ awareness that restaurants have implemented such practices tends to influence their evaluations of those restaurants’ performance in aspects unrelated to green practices. The purpose of the study is to identify the halo effects of green practices on overall customer satisfaction in green restaurants. Specifically, we collected online review from Yelp.com in April 2016 using Python. We collected 82 online reviews, 828 from 218 green-certified restaurants. The results showed that customers who recognized the restaurant’s use of local/organic ingredients shared significantly more about the restaurants’ good service. Moreover, significant moderating effects were only found in service failure situations but not in successful service delivery situations. To our knowledge, this is the first empirical study to investigate halo effects in the context of consumer satisfaction.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 바이오나노대학 > 식품영양학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80029)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.