Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry
- Authors
- Han, Heesup; Lee, Myong Jae; Kim, Wansoo
- Issue Date
- Dec-2018
- Publisher
- WILEY
- Keywords
- environmental policy; hotel guests; sustainable hotel business; towel reuse; water conservation strategy
- Citation
- BUSINESS STRATEGY AND THE ENVIRONMENT, v.27, no.8, pp.1302 - 1312
- Journal Title
- BUSINESS STRATEGY AND THE ENVIRONMENT
- Volume
- 27
- Number
- 8
- Start Page
- 1302
- End Page
- 1312
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80071
- DOI
- 10.1002/bse.2179
- ISSN
- 0964-4733
- Abstract
- This research was designed to identify and uncover the role of critical factors that elicit towel reuse behaviour in hotel guests. An empirical approach with a survey methodology was employed. The findings suggest that practising towel reuse activities depends on an internally derived sense of obligation to take eco-friendly action, attitude, overall image, and environmental awareness. The salient role of moral obligation in building the towel reuse intention was also uncovered. Moreover, towel reuse behaviour in everyday life had a significant moderating role in the proposed theoretical framework. Overall, towel reuse intentions in guests were sufficiently accounted for by research variables. This study adds to the extant literature in hospitality and environmental behaviour by offering meaningful insights into how normative, volitional, habitual, and cognitive processes relate to eco-friendly decisions while guests are staying at a hotel.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.