Segmentation of Foreign Backpackers by Travel Motivations for Visiting Central Vietnam베트남 중부지역 외국인 배낭여행자의 여행동기별 세분화
- Other Titles
- 베트남 중부지역 외국인 배낭여행자의 여행동기별 세분화
- Authors
- 김성범; 김우혁; 박은혜; 권기준
- Issue Date
- Jan-2021
- Publisher
- (사)한국관광레저학회
- Keywords
- 배낭여행객; 배낭여행; 시장 세분화; 여행동기; 베트남; Backpacker; Backpacker Tourism; Market Segmentation; Travel Motivation; Vietnam
- Citation
- 관광레저연구, v.33, no.1, pp.135 - 155
- Journal Title
- 관광레저연구
- Volume
- 33
- Number
- 1
- Start Page
- 135
- End Page
- 155
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80517
- DOI
- 10.31336/JTLR.2021.1.33.1.135
- ISSN
- 1229-0424
- Abstract
- Backpacking has flourished as a tourism model, with corresponding increase in its value as a market and as a topic of research. This study adds to that literature by identifying foreign backpackers’ motivations for traveling to Vietnam and using those motivations to provide an empirical market segmentation. We collected data from 401 international backpackers who visited the cities of Hội An and Da Nang, Vietnam, and used descriptive statistics, EFA, and cluster analysis to analyze the accrued data and perform the segmentation. Respondents were clustered into four groups: local food and psychological stability seekers, psychological stability seekers, obligatory backpackers, and multiple-motive backpackers. The identification of the four motivation clusters of backpackers and the descriptions of each have implications for cultural- and heritage-destination marketing and management.
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Collections - 바이오나노대학 > 식품영양학과 > 1. Journal Articles
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