온라인 여행사(OTA) 종사자의 고용가능성과 경력몰입, 직무만족, 이직의도간의 관계연구

Abstract

Purpose OTA (online travel agency) is a new tourism organization type in which the characteristics of the typical hospitality organization and the IT organization coexist. Therefore, it is needed to conduct research on OTA in terms of human resource management and organizational operation. In addition, in modern society, employee perspectives are shifting from organizational centered to self-centered, and thus, individual career management is becoming ever more important. Employability and career commitment are considered to be important variables in career management; whereas job satisfaction and turnover-intention are variables frequently used in HRM research. Design/methodology/approach The mediating effect of career commitment in the relationship between the perceived employability and job satisfaction and turn-over intention are tested. An online questionnaire was conducted and the collected data were analyzed using AMOS 23.0. Findings As a result of the analysis, it was found that employability of OTA employees had a significant positive (+) effect on career commitment, and career commitment had a significant positive (+) effect on turnover intention. However, employability did not appear to have a significant effect on job satisfaction or on turnover intention, so career commitment did not have a mediating effect. Research Implications The results of this study show different results from those of existing tourism organization research and traditional travel agencies, so that a better understanding of human resources and organizational management in the new field of tourism companies, including OTA, which is newly emerging based on the web, is possible.