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Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model Go to Link

Kim, Yanghee; Oyunbold, Bodibold; Roh, Taewoo

ArticleIssue Date2024CitationJournal of Retailing and Consumer Services, v.81, pp 1 - 11PublisherPergamon Press Ltd.

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Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation Go to Link

Chae, Myoung-Jin; Kim, Yanghee; Roh, Taewoo

ArticleIssue Date2024CitationJournal of Retailing and Consumer Services, v.79, pp 1 - 13PublisherPergamon Press Ltd.

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Enhancing ESG performance through digital dynamic capabilities in hospitality and tourism: the role of corporate digital responsibility Go to Link

Kim, Yanghee; Seo, Kyowon; Park, Jungkun; Roh, Taewoo

ArticleIssue Date2025CitationInternational Journal of Contemporary Hospitality Management, v.37, no.11, pp 3688 - 3707PublisherEmerald Group Publishing Ltd.

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Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals Go to Link

Kim, Yanghee; Tian, Wei; Roh, Taewoo; Lee, Seojin Stacey; Lee, Minwoo

ArticleIssue Date2025CitationJournal of Retailing and Consumer Services, v.85, pp 1 - 13PublisherPergamon Press Ltd.

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Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy Go to Link

Lee, Min-Jae; Kim, Yanghee; Roh, Taewoo

ArticleIssue Date2024CitationTechnological Forecasting and Social Change, v.207, pp 1 - 12PublisherElsevier Inc.

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Multinational Enterprises' ESG Strategy Against Institutional Pressures in Emerging Markets: The Moderating Effect of Digitalization Capability Go to Link

Lee, Min-Jae; Kim, Yanghee; Roh, Taewoo; Lee, Minjung

ArticleIssue Date2025CitationBusiness Strategy and the Environment, v.34, no.8, pp 10373 - 10394PublisherJohn Wiley & Sons Inc.

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Power of agglomeration on electronic word–of–mouth in the restaurant industry: Exploring the moderation role of review quality difference

Kim, Yanghee; Lee, Minwoo; Kim, Byung-Do; Roh, Taewoo

ArticleIssue Date2024CitationJournal of Retailing and Consumer Services, v.78, pp 1 - 13PublisherPergamon Press Ltd.

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Sensegiving, ESG, and Firm Value: Mitigating Interpretive Uncertainty in South Korea Go to Link open access

Kim, Yanghee; Park, Chuljin; Seo, Yeonji; Roh, Taewoo

ArticleIssue Date2026CitationBUSINESS STRATEGY AND THE ENVIRONMENT, v.35, no.3, pp 4240 - 4255PublisherWILEY

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Browsing by Kim, YangheeAuthor

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