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Relationships among consumption values, affective responses, and customer patronage intention for luxury brands
- Authors
- Han, Sang-Lin; Kim, Ki-Hyung; Moon, Junyean
- Issue Date
- Nov-2020
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2020 Global Marketing Conference Proceedings, pp 28 - 32
- Pages
- 5
- Indexed
- OTHER
- Journal Title
- 2020 Global Marketing Conference Proceedings
- Start Page
- 28
- End Page
- 32
- Abstract
- This research examines the relationships among consumption values, affective responses, and patronage intention for luxury brands. The study found that the consumption values positively influenced the consumer engagement and the flow, which in turn had a significant impact on the patronage intention, respectively. The affective responses exercised an important role as mediating variables.
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Related Researcher
- Han, Sang Lin
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)