Attributes of medical tourism destination brands: case study of the Korean medical tourism market
- Authors
- Yu, Jongsik; Seo, Jungwoon; Hyun, Sunghyup Sean
- Issue Date
- Jan-2021
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Medical tourism destination brands; professionalism of the medical staff; convenience of the information collection process; personal information security; procedural convenience; appropriateness of health care price; customer engagement; trust; loyalty; revisit intention
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.38, no.1, pp.107 - 121
- Indexed
- SSCI
SCOPUS
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 38
- Number
- 1
- Start Page
- 107
- End Page
- 121
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/1450
- DOI
- 10.1080/10548408.2021.1875104
- ISSN
- 1054-8408
- Abstract
- This study explores Korea's attributes of medical tourism destination brands in the medical tourism market and examines its impact on customer engagement, trust, and revisit intention. The role of the attributes in shaping the intentions of medical tourists is also examined. In this study, both qualitative and quantitative approaches were used to create and verify five attributes. Structural equation modeling showed that the relationships between the proposed variables have a significant effect. This study, using the Korean market as a case study, provides valuable insight into the process of forming tourists' intentions and encouraging them to repeat business.
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