Image congruity as a tool for traveler retention: a comparative analysis on South Korean full-service and low-cost airlines
- Authors
- Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean
- Issue Date
- Mar-2020
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Customer retention; social image congruence; ideal social image congruence; attitude; confidence; love; repeat patronage intention; airline type; full-service airline; low-cost airline
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.37, no.3, pp.347 - 360
- Indexed
- SSCI
SCOPUS
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 37
- Number
- 3
- Start Page
- 347
- End Page
- 360
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/146147
- DOI
- 10.1080/10548408.2020.1757564
- ISSN
- 1054-8408
- Abstract
- Retaining customers is irrefutably one of the top priorities in the increasingly competitive airline marketplace in South Korea. This research was an empirical endeavor to better comprehend the role of image congruence, attitude, confidence, and love in building airline customers' repeat patronage intention by considering the moderating impact of airline type. Our result demonstrated the significant role of these constructs in determining intention. In addition, airline type had a significant effect. Moving one step further than the extant literature, this study successfully developed a meaningful conceptual framework offering a clear understanding of the convoluted customer post-purchase decision formation.
- Files in This Item
-
Go to Link
- Appears in
Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/146147)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.