Understanding Muslim visitors' attitudes towards Korean street food
- Authors
- AbdulElah Hakeem; 이훈
- Issue Date
- Oct-2018
- Publisher
- Taylor&Francis
- Keywords
- Korean street food; Muslim visitors; behavioral intention; authentic experience
- Citation
- International Journal of Tourism Sciences, v.18, no.3, pp.215 - 235
- Indexed
- OTHER
- Journal Title
- International Journal of Tourism Sciences
- Volume
- 18
- Number
- 3
- Start Page
- 215
- End Page
- 235
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/149165
- DOI
- 10.1080/15980634.2018.1526455
- ISSN
- 1598-0634
- Abstract
- The study aims to give a better understanding of Muslim visitor’s attitudes towards KSF vendors/stalls/hawkers. Many studies have already covered the street food Vendors from different point of view within various destinations. However, there is a lack of research on KSF, and a focus on it from the Muslim perspective is absent. Thus, research focusses mainly on: 1) The KSF Vendors; 2) From halal perspective; and 3) What kind of attitudes are held by Muslim visitors towards those Vendors. Questionnaire distributed through-out online communities as well as famous tourist sites in Seoul, and the hypothesized model consists of subjective norms, behavioral intentions, and Muslim visitors’ attitudes; which is: (Halal awareness, Product ingredients, Halal certificate, and Islamic brand). Lastly, Data was analyzed using SPSS and results show a significant relationship between the HC and Muslim visitors’ attitudes towards KSF, as well as the SN, which in turn leads to their BIs.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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