기업홍보관에 나타나는 디지털 사이니지 유형에 관한 연구 - ‘현대 모터스튜디오 고양’ 사례를 중심으로 -A Study on the Types of Digital Signage in Corporate Exhibition Hall - Focused on "Hyundai Motor Studio Goyang" -
- Other Titles
- A Study on the Types of Digital Signage in Corporate Exhibition Hall - Focused on "Hyundai Motor Studio Goyang" -
- Authors
- 노이경; 정유리; 황연숙
- Issue Date
- Jun-2017
- Publisher
- 한국실내디자인학회
- Keywords
- 기업홍보관; 디지털 사이니지; Corporate Exhibition Hall; Digital Signage
- Citation
- 한국실내디자인학회 2017 하계학술발표대회 논문집, v.19, no.2, pp.57 - 58
- Indexed
- OTHER
- Journal Title
- 한국실내디자인학회 2017 하계학술발표대회 논문집
- Volume
- 19
- Number
- 2
- Start Page
- 57
- End Page
- 58
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/152122
- Abstract
- Digital signage, which enables massive information transmission using digital technology, creation of new experiences, and user interaction, is attracting attention. In recent years, corporate exhibition hall agencies are increasingly taking advantage of digital signage in the space as an element to actively expand their senses, create new display environments, and interact with each other. In this study, we will examine the types of digital signage through the case analysis of 'Hyundai Motor Studio Goyang' which is the most recently opened corporate exhibition hall. Content delivery method, space configuration method, and media method. In the case of Hyundai Motor Studio Goyang, 10 types of information providing type and 6 types of interactive type provide high information providing contents. In the spatial composition method, 9 types of building type and 7 types of building type were planned similarly. The media type showed a remarkably high display media type in 12 places.
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