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RECOLLECTION OF THE SEA CRUISE: THE ROLE OF CRUISE PHOTOS AND OTHER PASSENGERS ON THE SHIP

Authors
Kang, JuheeManthiou, AikateriniKim, InsinHyun, Sunghyup Sean
Issue Date
Nov-2016
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Keywords
Cruise travelers; luxury cruise; experience economy; recollection; behavioral intentions; photo purchase; interaction with other customers
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING, v.33, no.9, pp.1286 - 1308
Indexed
SSCI
SCOPUS
Journal Title
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume
33
Number
9
Start Page
1286
End Page
1308
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/153669
DOI
10.1080/10548408.2015.1117409
ISSN
1054-8408
Abstract
This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.
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서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles

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Hyun, Sunghyup Sean
COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)
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