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RECOLLECTION OF THE SEA CRUISE: THE ROLE OF CRUISE PHOTOS AND OTHER PASSENGERS ON THE SHIP
- Issue Date
- Nov-2016
- Publisher
- Haworth Press Inc.
- Keywords
- Cruise travelers; luxury cruise; experience economy; recollection; behavioral intentions; photo purchase; interaction with other customers
- Citation
- Journal of Travel and Tourism Marketing, v.33, no.9, pp 1286 - 1308
- Pages
- 23
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Travel and Tourism Marketing
- Volume
- 33
- Number
- 9
- Start Page
- 1286
- End Page
- 1308
- ISSN
- 1054-8408
1540-7306
- Abstract
- This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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Related Researcher
- Hyun, Sunghyup Sean
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)