Mixing Up Social Traits for Co-Design Practicesopen access
- Authors
- Seo, Kyong Won; Ryu, Ho Kyoung; Song, Ha kyoung; Bouchard, Carole; Kim, Ji Eun
- Issue Date
- Jan-2016
- Publisher
- 한국디자인학회
- Keywords
- Co-Design; Social Trait; Social Influence; Dominant; Submissive; Decision-Making
- Citation
- 디자인학연구, v.29, no.01, pp.99 - 109
- Indexed
- KCI
- Journal Title
- 디자인학연구
- Volume
- 29
- Number
- 01
- Start Page
- 99
- End Page
- 109
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/155284
- DOI
- 10.15187/adr.2016.02.29.1.99
- ISSN
- 1226-8046
- Abstract
- Background Cooperating with other designers is an essential aspect of every design project. This article empirically demonstrates that mixing up designers with different social traits would be better in co-design practices than forming a design team composed of members with similar traits. Here, one way to categorize designers’ social traits was by their tendency of having “social influence” as the classification of having either a dominant or submissive trait.
Methods Six co-design groups were formed: two Group Mix-up D-S – one dominant type designer and one submissive type designer; two Group D-D – two dominant type designers; and two Group S-S – two submissive type designers. They were asked to develop a fictitious vacuum cleaner and think aloud in their co-design practice. Their verbal protocols were then analyzed to see how they behaved towards each other in their co-design decision-making.
Result We found that mixing up the heterogeneous social traits in a team was better for triggering a heavy “test-retest” discussion (Group D-S), and teaming up designers with the same tendencies show either a quick affirmation (Group D-D) or a tendency for last-minute decision-making (Group S-S). Marrying different social styles is beneficial for leveraging a high level of design decision-making.
Conclusions Our findings suggest that mixing up different social traits in co-design practices may induce design decision-making for robust and coherent solutions. Though a scaled-up study is further needed, diverse social styles in a co-design group could trigger the members to seek different design solution spaces and be less primed to a first ideation sketch.
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