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G-Star의 서비스품질이 방문객 만족, 인지도 향상 및 행동의도에 미치는 영향: G-Star 인지도에 대한 요인도출과 함께
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이은지 | - |
| dc.contributor.author | 정주현 | - |
| dc.contributor.author | 현성협 | - |
| dc.date.accessioned | 2022-07-15T22:18:00Z | - |
| dc.date.available | 2022-07-15T22:18:00Z | - |
| dc.date.created | 2021-05-13 | - |
| dc.date.issued | 2015-06 | - |
| dc.identifier.issn | 1229-0424 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/157024 | - |
| dc.description.abstract | The purposes of this study were to (1) identify the relationships among G-Star Service Quality, Satisfaction, Awareness and Behaviorl Intention, and (2) draw a factors of G-Star awareness. The proposed model was experimentally tested using data collected from 341 exhibition attendee. The results indicated that (1) G-Star service quality have impacts on satisfaction of attendee but have not impacts behavioral intention. (2) satisfaction of attendee have impacts on awareness and behavioral intention. (3) G-Star awareness(G-Star, new game, distinctiveness feature about game) also impacts on behavioral intention.. The theoretical and managerial implications were discussed. | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | (사)한국관광레저학회 | - |
| dc.title | G-Star의 서비스품질이 방문객 만족, 인지도 향상 및 행동의도에 미치는 영향: G-Star 인지도에 대한 요인도출과 함께 | - |
| dc.title.alternative | Examining of Relationships among G-Star Service Quality, Visitors' Satisfaction, Awareness and Behavioral Intention: Focus on Factor Derivation about G-Star Awareness | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 현성협 | - |
| dc.identifier.bibliographicCitation | 관광레저연구, v.27, no.6, pp.5 - 21 | - |
| dc.relation.isPartOf | 관광레저연구 | - |
| dc.citation.title | 관광레저연구 | - |
| dc.citation.volume | 27 | - |
| dc.citation.number | 6 | - |
| dc.citation.startPage | 5 | - |
| dc.citation.endPage | 21 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART002007332 | - |
| dc.description.journalClass | 2 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | G-Star | - |
| dc.subject.keywordAuthor | Service Quality | - |
| dc.subject.keywordAuthor | Visitors&apos | - |
| dc.subject.keywordAuthor | Satisfaction | - |
| dc.subject.keywordAuthor | Awareness | - |
| dc.subject.keywordAuthor | Behavioral Intention | - |
| dc.subject.keywordAuthor | 지스타 | - |
| dc.subject.keywordAuthor | 서비스품질 | - |
| dc.subject.keywordAuthor | 방문객 만족 | - |
| dc.subject.keywordAuthor | 인지도 | - |
| dc.subject.keywordAuthor | 행동의도 | - |
| dc.identifier.url | http://www.riss.kr/search/detail/DetailView.do?p_mat_type=1a0202e37d52c72d&control_no=a191d920d1b1d6dc7f7a54760bb41745 | - |
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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Related Researcher
- Hyun, Sunghyup Sean
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)