Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
G-Star의 서비스품질이 방문객 만족, 인지도 향상 및 행동의도에 미치는 영향: G-Star 인지도에 대한 요인도출과 함께Examining of Relationships among G-Star Service Quality, Visitors' Satisfaction, Awareness and Behavioral Intention: Focus on Factor Derivation about G-Star Awareness
- Other Titles
- Examining of Relationships among G-Star Service Quality, Visitors' Satisfaction, Awareness and Behavioral Intention: Focus on Factor Derivation about G-Star Awareness
- Issue Date
- Jun-2015
- Publisher
- (사)한국관광레저학회
- Keywords
- G-Star; Service Quality; Visitors' Satisfaction; Awareness; Behavioral Intention; 지스타; 서비스품질; 방문객 만족; 인지도; 행동의도
- Citation
- 관광레저연구, v.27, no.6, pp.5 - 21
- Indexed
- KCI
- Journal Title
- 관광레저연구
- Volume
- 27
- Number
- 6
- Start Page
- 5
- End Page
- 21
- ISSN
- 1229-0424
- Abstract
- The purposes of this study were to (1) identify the relationships among G-Star Service Quality, Satisfaction, Awareness and Behaviorl Intention, and (2) draw a factors of G-Star awareness. The proposed model was experimentally tested using data collected from 341 exhibition attendee. The results indicated that (1) G-Star service quality have impacts on satisfaction of attendee but have not impacts behavioral intention. (2) satisfaction of attendee have impacts on awareness and behavioral intention. (3) G-Star awareness(G-Star, new game, distinctiveness feature about game) also impacts on behavioral intention.. The theoretical and managerial implications were discussed.
- Files in This Item
- Go to Link
- Appears in
Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Hyun, Sunghyup Sean
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)