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Image Management of a Nation as a Brand: Case of South Korea
- Authors
- Hong, Sung Tai; Han, Sang Lin; Lee, Sung-Ho
- Issue Date
- Jul-2014
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2014 Global Marketing Conference at Singapore, pp.589 - 612
- Indexed
- OTHER
- Journal Title
- 2014 Global Marketing Conference at Singapore
- Start Page
- 589
- End Page
- 612
- Files in This Item
- Go to Link
- Appears in
Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
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Related Researcher
- Han, Sang Lin
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)