From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group
- Authors
- Lee, Dongmin; Moon, Junghoon; Cho, Jongpyo; Kang, Hyoung Goo; Jeong, Jaeseok
- Issue Date
- Jun-2014
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- activity theory; creating shared value; mutual firm; non-market strategy; supplier relationship management
- Citation
- ASIA PACIFIC BUSINESS REVIEW, v.20, no.3, pp.461 - 483
- Indexed
- SSCI
SCOPUS
- Journal Title
- ASIA PACIFIC BUSINESS REVIEW
- Volume
- 20
- Number
- 3
- Start Page
- 461
- End Page
- 483
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/159879
- DOI
- 10.1080/13602381.2014.929301
- ISSN
- 1360-2381
- Abstract
- This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market strategies as a tool for SRM. The analysis explains the backgrounds of the transformation and the ramifications of the changes on SRM actions, such as mutual firm foundations, long-term contracts, and temporal relations. A mutual firm is suggested as the representative form of CSV activity within a triple helix innovation that would create business and social value, ultimately achieving regional resilience.
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