컨벤션센터의 모바일 정보품질에 대한 이용자 만족이 컨벤션센터 명품지수 및 후속행동에 미치는 효과 분석

Abstract

The purposes of this study are to examine if Connection, Content, Interaction and Contextual factors have a significant influence on a choice of mobile information quality of convention center. Study model was developed based on existing theories suggested in previous studies, and it was empirically examined. The empirical study was conducted to BEXCO visitors in Busan, and data collected from 310 people was analyzed using structure equation model. Analysis result shows that four factors of Connection, Content, Interaction and Contextual all have a positive influence on user satisfaction, and among which, connection quality showed the most powerful effect. Moreover, connection quality factor of convention center was the main reason for mobile information users satisfaction. Early adopter worked as a significant control variable to contextual quality in a relationship between mobile information quality of convention center and user satisfaction. This reflects that convention center should focus on using skills and operating ability of people concerned to improve a relation with users on mobile to increase user satisfaction of mobile information quality. Furthermore, mobile information quality of convention center shows that user satisfaction increases prestige index, which is spread positively from mouth to mouth as a key factor that increases attractiveness of convention centers.