Medical Hotel in the Growth of Global Medical Tourism
- Authors
- Han, Heesup; Hyun, Sunghyup Sean
- Issue Date
- Apr-2014
- Publisher
- ROUTLEDGE JOURNALS
- Keywords
- price; willingness to stay; medical tourism; Medical hotel
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.31, no.3, pp.366 - 380
- Indexed
- SSCI
SCOPUS
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 31
- Number
- 3
- Start Page
- 366
- End Page
- 380
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/160156
- DOI
- 10.1080/10548408.2013.876955
- ISSN
- 1054-8408
- Abstract
- This study was designed to identify international patient-travelers' perceived advantages of staying at a medical hotel; to examine associations among perceived advantages, price perceptions, and willingness to stay by considering price perception as mediator; to investigate relative importance among advantage components; and to identify differences in study variables between first-time international medical tourists and experienced/repeat travelers. Eleven advantages were identified in a qualitative study. Findings from a quantitative analysis indicated that dimensions of perceived advantages, price perception, and willingness to stay are, in general, significantly associated. In particular, among advantage components, a decisive role was found for physical convenience in willingness to stay and time/effort savings in perceived price. In addition, level of perceived advantages, price perception, and stay willingness were found to differ significantly between first-timers and repeaters. There has been limited research on the medical hotel. The findings provided valuable insights for both medical-tourism researchers and practitioners.
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