To Be Biased or Not To Be: Choosing between Design Fixation and Design Intentionality
- Authors
- Kim, Jieun; Ryu, Hokyoung; Kim, Hokyoung
- Issue Date
- Apr-2013
- Publisher
- Association for Computing Machinery
- Keywords
- Adjustment; Anchoring; Decision making; Design intentionality; Overconfidence bias
- Citation
- Conference on Human Factors in Computing Systems - Proceedings, v.2013-April, pp.349 - 354
- Indexed
- SCOPUS
- Journal Title
- Conference on Human Factors in Computing Systems - Proceedings
- Volume
- 2013-April
- Start Page
- 349
- End Page
- 354
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/163041
- DOI
- 10.1145/2468356.2468418
- ISSN
- 0000-0000
- Abstract
- In the study, we explored potential design decision biases by understanding the relationship of the information being used and overconfidence of design outcomes that arise from the anchoring process in design. A total of twenty-eight industrial designers carried out a two-way between-subjects study administered by the four types of design exercise. Designers showed a strong anchoring effect when they employed “consistent knowledge-evidence” information rather than “inconsistent knowledge-evidence” information given. The empirical findings shed light on a double-edged anchoring effect in the design process, further suggesting the implications of the use of design information for educating HCI practitioners.
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