노스탈지아 자극을 통한 테마파크 방문객들의 감성적 변화 및 재방문의도 형성에 관한 연구Inducing Theme Park Visitors' Emotional Response and Revisit Intention via Stimulating Nostalgia
- Other Titles
- Inducing Theme Park Visitors' Emotional Response and Revisit Intention via Stimulating Nostalgia
- Authors
- 현성협; 전재균
- Issue Date
- Jul-2012
- Publisher
- (사)한국관광레저학회
- Keywords
- 노스탈지아; 감성적 반응; 쾌락주의; Nostalgia; Theme Park; Emotional Responses; Hedonism
- Citation
- 관광레저연구, v.24, no.5, pp.361 - 378
- Indexed
- KCI
- Journal Title
- 관광레저연구
- Volume
- 24
- Number
- 5
- Start Page
- 361
- End Page
- 378
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/165075
- ISSN
- 1229-0424
- Abstract
- The objective of this study was three-fold: (1) to examine the triggers of theme par visitors' nostalgia and #2# to investigate which trigger has the strongest impact on the visitors' emotional responses, and thus #3# providing theoretical./practical implications for theme park marketers. Based on a literature review, 20 nostalgia triggers were derived. Exploratory factor analysis with 228 theme park visitors revealed that visitors feel nostalgia from the five big factors: #1# people, #2# memory, #3# event, #4#, sensory experience, and #5# environment. Among the five triggers, it was found that 'people' factor has the strongest inference on emotional responses. More importantly, visitors' pleasurable responses positively influences behavioral intentions. During this process, arousal plays a critical moderating role in the relationship between pleasurable responses and behavioral intentions. Based on the data analysis results, theoretical/managerial implications were discussed in the conclusion section.
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