고궁관광 평가요인과 만족도 분석 - 진정성과 HISTOQUAL을 중심으로 -An Evaluation of the Quality and Level of Satisfactionon Royal Palace Tourism- Focusing on Authentic Experience and HISTOQUAL -
- Other Titles
- An Evaluation of the Quality and Level of Satisfactionon Royal Palace Tourism- Focusing on Authentic Experience and HISTOQUAL -
- Authors
- 김지선; 이훈
- Issue Date
- Nov-2009
- Publisher
- 한국관광학회
- Keywords
- 문화유산관광; 고궁관광; 객관적 진정성; 실존적 진정성; HISTOQUAL; Culture heritage tourism; Royal palace tourism; Objective authenticity; Existential authenticity; HISTOQUAL
- Citation
- 관광학연구, v.33, no.6, pp.37 - 54
- Indexed
- KCI
- Journal Title
- 관광학연구
- Volume
- 33
- Number
- 6
- Start Page
- 37
- End Page
- 54
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/175846
- ISSN
- 1226-0533
- Abstract
- Recently an interest in royal palace tourism has increased in Korea as a type of special interest tourism(SIT). This study proposed a 6 dimension conceptual model of evaluating the quality of royal palace tourism experience (i.e., interpretation, convenience, responsiveness, contents, objective authenticity, existential authenticity) and examined the impacts of the 6 factors on overall satisfaction and intention of revisit and recommendation. Data were collected from 614 domestic and foreign travellers at the five royal palaces in Seoul. Results showed that 'interpretation' was the most important factor in explaining 'general satisfaction' and 'intention of recommend', while 'existential authenticity' was the most important factor that impact on 'intention of revisit'. These suggest that interpretation and existential authenticity could be considered as the important factors in royal palace tourism quality and satisfaction.
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