의류제품 쇼핑과정에서 개인화의 다면적인 영향open accessAn Investigation of the Multiple Effects of Personalization in Shopping Apparel Products
- Other Titles
- An Investigation of the Multiple Effects of Personalization in Shopping Apparel Products
- Authors
- 김연희; 이규혜
- Issue Date
- Apr-2007
- Publisher
- 한국의류산업학회
- Keywords
- personalization; apparel shopping 1. . .; personalization; apparel shopping 1. . .
- Citation
- 한국의류산업학회지, v.9, no.2, pp.188 - 196
- Indexed
- KCI
- Journal Title
- 한국의류산업학회지
- Volume
- 9
- Number
- 2
- Start Page
- 188
- End Page
- 196
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/180213
- ISSN
- 1229-2060
- Abstract
- Fashion business is undergoing a severe competition because of the various consumers’ needs, over pro-duction, and short product life styles. The purpose of this study is to investigate the role of personalization in apparelshopping. Characterizing the notion of the personalization typology, investigating the effect of personalization to differentvey method was employed. A measure for personalization in apparel shopping was developed based in existing scale itemsand pilot study. Consumers responded highly on design personalization in shopping apparel products. Factor analysisextracted six dimensions of apparel product personalization. Six types of personalization were: “personalized advice”,“personalized design choice”, “personalized fit”, “sales-promotion personalization”, “personalized costomer relationshipmanagement” and “in-store personalization”.
- Files in This Item
-
- Appears in
Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.