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Privacy Paradox in Augmented Reality Advertising: The Effect of User Satisfaction and Privacy Concerns on Consumer Responses
- Authors
- 이승애
- Issue Date
- 23-Mar-2023
- Place
- Denver, Colorado, USA.
- Conference Name
- 2023 American Academy of Advertising Annual Conference (AAA)
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Related Researcher
- Lee, Seun gae
- COLLEGE OF PERFORMING ARTS AND SPORT (서울 스포츠매니지먼트전공)