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Mortality salience and travel
- Authors
- Jeong, Ji Youn; Kim, Jinwon; Lee, Kyung-Yur
- Issue Date
- Apr-2026
- Publisher
- ROUTLEDGE JOURNALS
- Keywords
- Mortality salience; terror management theory; self-esteem; self-transcendence; travel motivation
- Citation
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v.31, no.4, pp 793 - 813
- Pages
- 21
- Indexed
- SSCI
SCOPUS
- Journal Title
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
- Volume
- 31
- Number
- 4
- Start Page
- 793
- End Page
- 813
- ISSN
- 1094-1665
1741-6507
- Abstract
- This study examines how mortality salience (MS) influences travel intentions through terror management theory (TMT) and the moderating role of self-transcendence. Study 1 finds that MS enhances self-esteem and cultural worldview, but only self-esteem directly predicts travel intention. Studies 2-4 reveal that unmet self-transcendence needs strengthen the MS-travel intention link, suggesting that travel serves as a means of symbolic immortality. Additionally, memorable or recordable travel experiences amplify this effect. By extending TMT to tourism research, this study provides insights into how mortality awareness shapes travel behavior and informs tourism marketing strategies.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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Related Researcher
- Jeong, Ji Youn
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)