Prosocially motivated to craft: exploring the impact of corporate social responsibility perceptions and helping behaviors on job crafting among frontline hotel employees

Abstract

Based on social cognitive theory, we explore the link between frontline hotel employee corporate social responsibility (CSR) perceptions and job crafting by way of prosocial motivation. Furthermore, internal and external helping are investigated as activities that reinforce the indirect effects of frontline hotel employee CSR perceptions on job crafting via prosocial motivation. In this two-wave multi-source survey, data were collected from 181 employee-supervisor pairs across eight hotels. The results supported that frontline hotel employee CSR perceptions were related to job crafting through prosocial motivation, and this indirect relationship was pronounced among those exhibiting a high level of internal helping or high levels of internal and external helping. These findings suggest the criticality of frontline hotel employee CSR perceptions and that helping coworkers and external stakeholders ultimately motivates frontline hotel employees to modify the contents and boundaries of their jobs.