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When Stories Backfire: How Emotional Appeals Trigger Others’ Ownership in Peer-to-Peer Resale

Authors
백은수
Issue Date
31-Oct-2025
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/216961
Place
제주대학교 아라캠퍼스
Conference Name
2025년 유통학회 추계학술대회
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서울 생활과학대학 > 서울 의류학과 > 2. Conference Papers

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Baek, Eunsoo
COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)
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