A Model of Patrons' Impulsive Ordering Behaviors in Luxury Restaurants
- Authors
- Hyun, Sunghyup Sean; Han, Heesup; Kim, Wansoo
- Issue Date
- May-2016
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- menu browsing; impulsive ordering behaviors; hedonism; luxury restaurant; trust
- Citation
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v.21, no.5, pp.541 - 569
- Indexed
- SSCI
SCOPUS
- Journal Title
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
- Volume
- 21
- Number
- 5
- Start Page
- 541
- End Page
- 569
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/23142
- DOI
- 10.1080/10941665.2015.1062403
- ISSN
- 1094-1665
- Abstract
- Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review, it was hypothesized that 10 theoretical antecedents positively influence menu browsing time and trust. During the model development process, it was suggested that patrons' hedonism could play a moderating role in the relationship between atmosphere and menu browsing time. Consequently, 13 theoretical hypotheses were proposed, resulting in a structural model. The model was tested using empirical data collected from 379 luxury restaurant patrons. Based on the results of data analysis, all of the hypotheses were supported. The theoretical/empirical interpretations of these findings are discussed.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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