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Are Customers’ Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- Authors
- 박정근
- Issue Date
- 21-Apr-2018
- Place
- BANGKOK, THAILAND
- Conference Name
- he 4th INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)