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무행동관성이 소비자의 구매의도에 미치는 영향: 대안의 쾌락적-실용적 속성의 조절적 역할을 중심으로
- Authors
- 안희경
- Issue Date
- 3-Nov-2017
- Place
- 강릉
- Conference Name
- 사) 한국광고학회 추계학술대회
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Ahn, Hee Kyung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)