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From the special issue editors: Global Business-to-Business Marketing EDITORIAL
- Issue Date
- Jan-2016
- Publisher
- 한국마케팅과학회
- Keywords
- B2B Marketing; product innovation; corporate social responsibility; business-to-business sponsorship opportunities; B2B marketing mix; B2B市场营销; 产品创新; 企业社会责任; B2B赞助机会; B2B营销组合
- Citation
- Journal of Global Scholars of Marketing Science(마케팅과학연구), v.26, no.1, pp 1 - 3
- Pages
- 3
- Indexed
- KCI
- Volume
- 26
- Number
- 1
- Start Page
- 1
- End Page
- 3
- ISSN
- 2163-9159
2163-9167
- Abstract
- [No abstract available]
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Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
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