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Guilt Driven Compliance by Anthropomorphized Social Causes
- Authors
- 안희경
- Issue Date
- 8-Oct-2010
- Place
- Jacksonville, FL
- Conference Name
- Association for Consumer Research Annual conference
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Ahn, Hee Kyung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)