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서울 예술·체육대학
서울 스포츠산업학과
1. Journal Articles
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KCI
프로스포츠 온라인 콘텐츠 비즈니스 전략
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조성식
; 김종
Article
Issue Date
2008
Citation
한국스포츠산업경영학회지, v.13, no.4, pp.223 - 236
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한국스포츠산업경영학회
KCI
친환경 가치관이 프로스포츠 그린마케팅과 관람만족에 미치는 영향 : MZ세대 소비자를 중심으로
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최준규; 김필수;
최준서
Article
Issue Date
2022
Citation
한국스포츠산업경영학회지, v.27, no.6, pp.94 - 107
Publisher
한국스포츠산업경영학회
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Choi, Joon Seo Andrew
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CHO, SEONG SIK
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Business Strategies
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green marketing
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MZ consumer
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MZ세대 소비자
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On-line Contents in Professional ...
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pro-environmetal value
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Professional Sports
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spectator satisfaction
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