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KCI
복수모델의 광고효과에 관한 연구 - 메시지 조절초점의 조절 효과를 중심으로 -
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송준호
; 김효규
Article
Issue Date
2013
Citation
경영과 정보연구, v.32, no.3, pp.127 - 151
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대한경영정보학회
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Song, Jun Ho
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message regulatory focus
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multiple source effect
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number of model in advertisement
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source magnification effect
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2013
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Korean
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경영과 정보연구
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