ScholarWorks@Hanyang University

아시아마케팅저널

Journal Title

  • 아시아마케팅저널

ISSN

  • P 1598-7868

Publisher

  • 한국마케팅학회

Listed on(Coverage)

KCI(Ranking) 2009-2019
KCI 2006-2021
KCI(Candidate) 2003-2005

Active

  • Active

    based on the information

    • KCI(Ranking);KCI;

Country

  • SOUTH KOREA

Article List

1 - 20 out of 21 results.

ESCIKCI
Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to RecommendationsGo to Linkopen access

안희경; Lee, Eunkyoung

ArticleIssue Date2025Citation아시아마케팅저널, v.27, no.1, pp 48 - 60Publisher한국마케팅학회
ESCIKCI
The Impact of Chat GPT's Quality Factors on Perceived Usefulness, Perceived Enjoyment, and Continuous Usage Intention Using the IS Success ModelGo to Linkopen access

김문; 지선영; 한상린

ArticleIssue Date2025Citation아시아마케팅저널, v.26, no.4, pp 243 - 254Publisher한국마케팅학회
KCI
Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B EmployeesGo to Link

Hyun, Hyowon; Park, Jungkun; Yum, Jihwan; Lee, Sangwoo

ArticleIssue Date2021Citation아시아마케팅저널, v.23, no.2, pp 68 - 91Publisher한국마케팅학회
KCI
Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for RiskGo to Link

Cho, Eunice Kim; Ahn, Hee-Kyung

ArticleIssue Date2020Citation아시아마케팅저널, v.22, no.1, pp 27 - 39Publisher한국마케팅학회
KCI
Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential PurchasesGo to Link

김민희; 안희경

ArticleIssue Date2020Citation아시아마케팅저널, v.22, no.1, pp 61 - 79Publisher한국마케팅학회
KCI
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand TrustGo to Link

Hyowon Hyun; JungKun Park; Weon Sang Yoo

ArticleIssue Date2019Citation아시아마케팅저널, v.21, no.2, pp 99 - 115Publisher한국마케팅학회
KCI
Labeling and Customer Loyalty: Mediating Effects of Brand-related ConstructsGo to Link

Zheltauova Gulzira; Sang-Lin Han

ArticleIssue Date2019Citation아시아마케팅저널, v.20, no.4, pp 65 - 94Publisher한국마케팅학회
KCI
Consumer Value and Social Media Usage on Luxury Product for Vietnamese ConsumersGo to Link

현효원; 박정근; Tuan Ba Pham; Tianbao Ren

ArticleIssue Date2018Citation아시아마케팅저널, v.19, no.4, pp 15 - 36Publisher한국마케팅학회
KCI
Effects of Individual Difference on Organizational Difference: Perceived Training Effectiveness Model for Organizational PerformanceGo to Link

Beenish Malik; Jahanvash Karim; Tayyaba Noreen; 한상린

ArticleIssue Date2017Citation아시아마케팅저널, v.19, no.3, pp 75 - 98Publisher한국마케팅학회
KCI
Why Consumers Use Mobile Commerce? - International Comparative Study of M-Commerce Model

Han, Sang Lin; Nguyen, T.P. Thao; Nguyen, V . A nh

ArticleIssue Date2016Citation아시아마케팅저널, v.18, no.3, pp 65 - 88Publisher한국마케팅학회
KCI
Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social CommerceGo to Link

한상린; 박효주

ArticleIssue Date2016Citation아시아마케팅저널, v.18, no.2, pp 25 - 44Publisher한국마케팅학회
KCI
Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention: Comparative Study of Pakistan and South KoreaGo to Link

Tayyaba Noreen; Han, Sang Lin

ArticleIssue Date2015Citation아시아마케팅저널, v.17, no.3, pp 53 - 72Publisher한국마케팅학회
KCI
Counting Up while Doing Tasks Makes You Feel More Difficult than Counting DownGo to Link

Ahn, Hee Kyung

ArticleIssue Date2015Citation아시아마케팅저널, v.17, no.2, pp 63 - 71Publisher한국마케팅학회
KCI
Priority Factors of Service Recovery Strategy in Distribution ChannelGo to Link

Han, Sang Lin; Jung, Kyung Sik; Lee, Myoung Soung; Lee, Jong Won

ArticleIssue Date2015Citation아시아마케팅저널, v.17, no.2, pp 97 - 125Publisher한국마케팅학회
KCI
Diversification Strategy through Market Creation: The Case of CJ Group

Jeong, JAESEOK; Kim, Nam Jung; Lim, Hyunju; Kang, Hyoung Goo; MOON, Junghoon

ArticleIssue Date2014Citation아시아마케팅저널, v.15, no.4, pp 1 - 32Publisher한국마케팅학회
KCI
What explains the failure of Google in the Korean market? The Impact of Multicultural PR StrategyGo to Link

Kim, Hyejung; Woo, Wonseok; Kang, Hyoung Goo

ArticleIssue Date2013Citation아시아마케팅저널, v.14, no.4, pp 35 - 56Publisher한국마케팅학회
KCI
The Effects of Hot Temperature on Impulsive Behaviors: The Role of Product Types as a ModeratorGo to Link

Ahn, Hee Kyung

ArticleIssue Date2012Citation아시아마케팅저널, v.14, no.3, pp 27 - 48Publisher한국마케팅학회
KCI
기술 준비도와 소비자 준비도가 Self Service Technology 사용동기와 태도 및 사용의도에 미치는 영향Go to Link

심현숙; 한상린

ArticleIssue Date2012Citation아시아마케팅저널, v.14, no.1, pp 25 - 51Publisher한국마케팅학회
KCI
CJ오쇼핑의 혁신적인 소매유통전략

한상린; 이상현; 홍성태

ArticleIssue Date2010Citation아시아마케팅저널, v.12, no.3, pp 81 - 97Publisher한국마케팅학회
KCI
고객의 자기조절성향이 서비스 실패에 따른부정적 감정과 고객반응에 미치는 영향 -귀인과정에 따른 조정적 역할을 중심으로-

성형석; 한상린

ArticleIssue Date2010Citation아시아마케팅저널, v.12, no.2, pp 83 - 110Publisher한국마케팅학회
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