A Study on Value Evaluation of the Arts and Cultural Facilities and Enhancement of Audiences’ Experience Value

Abstract

In order to assess the value of the cultural arts facilities, it is necessary to evaluate them from the visitors’ perspective rather than of the providers', based on various attributes. Traditionally, most of the value measurements have been based on a single attribute. But approach based on multi-attribute will be effective in assessing the value of cultural arts facilities in terms of reflecting various consumer value. And It is necessary to analyze the visitors' value-seeking mechanism to identify and to evaluate the visitor-experience value. This presentation aims to study value evaluation of the arts facilities and cultural facilities and enhancement of audiences' experience value.