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Results 11-11 of 11 (Search time: 0.005 seconds).
Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry
Bae, J.; Oh, H.;
Kim, S.
Article
Issue Date
2023
Citation
Journal of Current Issues and Research in Advertising, v.44, no.1, pp 105 - 121
Publisher
Routledge
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Author
Moon, Tae Won
6
Hyun, Eun jung
1
Yu, Gun Jea
1
Jung, Ho Jin
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Kwon, Kyoung Min
1
Cho, Na-Eun
1
Subject
IDENTITY
4
IMPACT
4
COMMITMENT
3
CSR perceptions
3
IDENTIFICATION
3
MODERATING ROLE
3
PERFORMANCE
3
BIAS
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corporate social responsibility
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Employees&apos
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2023
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11
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English
6
ENG
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Journal of Brand Management
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Journal of Current Issues and Res...
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