Detailed Information
Cited 0 time in 
Cited 13 time in 
Cited 13 time in
Metadata Downloads
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Eunsun | - |
| dc.contributor.author | E. | - |
| dc.contributor.author | M. Edwards | - |
| dc.contributor.author | S. | - |
| dc.contributor.author | Youn | - |
| dc.contributor.author | S. | - |
| dc.contributor.author | Yun | - |
| dc.contributor.author | T. | - |
| dc.date.available | 2021-03-17T08:42:42Z | - |
| dc.date.created | 2021-02-26 | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13025 | - |
| dc.title | Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Eunsun | - |
| dc.identifier.doi | 10.1080/13527266.2014.975830 | - |
| dc.identifier.scopusid | 2-s2.0-84911488787 | - |
| dc.identifier.bibliographicCitation | Journal of Marketing Communications, v.24, no.2, pp.103 - 124 | - |
| dc.relation.isPartOf | Journal of Marketing Communications | - |
| dc.citation.title | Journal of Marketing Communications | - |
| dc.citation.volume | 24 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 103 | - |
| dc.citation.endPage | 124 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scopus | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Lee, Eun Sun
- Advertising & Public Relations (Advertising & Public Relations)