Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Eunsun | - |
dc.contributor.author | E. | - |
dc.contributor.author | M. Edwards | - |
dc.contributor.author | S. | - |
dc.contributor.author | Youn | - |
dc.contributor.author | S. | - |
dc.contributor.author | Yun | - |
dc.contributor.author | T. | - |
dc.date.available | 2021-03-17T08:42:42Z | - |
dc.date.created | 2021-02-26 | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13025 | - |
dc.title | Understanding the moderating effect of motivational values on young consumers' responses to luxury brands: A cross-cultural study of South Korea and the USA | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Eunsun | - |
dc.identifier.doi | 10.1080/13527266.2014.975830 | - |
dc.identifier.scopusid | 2-s2.0-84911488787 | - |
dc.identifier.bibliographicCitation | Journal of Marketing Communications, v.24, no.2, pp.103 - 124 | - |
dc.relation.isPartOf | Journal of Marketing Communications | - |
dc.citation.title | Journal of Marketing Communications | - |
dc.citation.volume | 24 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 103 | - |
dc.citation.endPage | 124 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
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